Should A Games Outcome Be 'Controlled'?

I recently read and posted the story from Rivals.com's web site on the team looking to forfeit a 100-0 win. I guess this raises a few questions. Some of which might be - what was the winning team's (or any other team in this same situation) motivation in such a lopsided win? Where the players on the roster used to minimize such a score to the best of the coaches ability? Do you tell your players not to score or not play the game to score? Were the attitudes of the players ON BOTH SIDES respectful to the situation? I understand that there are some games that cannot be "removed" from a schedule and that teams all play at various levels of ability. With this said, my questions I raised above only scratch the surface of the issues involved in such a score and I would hope that if a coach leads his team in a disrespectful way while on ether end of a score like this, that the school or district administrators take STRONG disciplinary action such as a 2 game suspension or even removal from the coaching position. We do not need adults teaching or encouraging kids/players to be disrespectful when such a "life activity" comes up later whether it is in sports, work, or life in general. As good of a coach as they might be for the fundamentals and strategies of the game, if they cannot teach other life skills in such times they do not belong coaching my child.